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Founding Marketer

Full-Time
On-Site in Tartu
Home Careers Founding Marketer

Make Soldera the Category Leader

Soldera is building the infrastructure companies use for energy certificate and PPA compliance, management, and reporting. We connect 4,000+ power plants with 800+ corporate buyers and replace fragmented registry work, spreadsheets, and manual reporting with one system.

The market is large, technical, and still poorly explained. The company that teaches it best will shape the category.

That is this job. You will be our first marketing hire.

The Mission

Make Soldera the company people find, understand, and trust when they need to manage energy certificates and PPAs.

What You Will Own

  • Own distribution. Build the system that gets Soldera in front of producers, corporate buyers, sustainability teams, and energy-market professionals. SEO, AIO, LinkedIn, newsletters, partnerships, product launches, and the channels we have not found yet are yours.
  • Build an AI-first marketing operation. Use agents, automations, structured research, and reusable content systems to help a small team produce and distribute excellent work at serious speed. Improve the machinery every week.
  • Win search and AI answers. Build topic authority around energy certificates, PPAs, Scope 2, registry access, compliance, management, and reporting. Track rankings, citations, qualified traffic, and conversion.
  • Own positioning and product marketing. Turn a complex infrastructure product into clear value for each audience. Shape the message, launch what ships, and give the commercial team material that helps deals move.
  • Run the website like a growth product. Own copy, structure, landing pages, conversion, analytics, and experimentation. Measure what works and change what does not.

What the First 90 Days Look Like

  • Days 1-30: Learn the market through customer and team interviews. Audit our positioning, search footprint, distribution, analytics, and AI workflows. Set a measurable growth baseline.
  • Days 31-60: Put sharper messaging live, launch the first repeatable distribution loops, improve sales material, and ship the first AI-assisted content workflows.
  • Days 61-90: Run a publishing and distribution system that compounds without constant founder pushing, with clear reporting on reach, qualified traffic, pipeline influence, and conversion.

Who You Are

  • You have built growth or distribution inside an early-stage B2B company.
  • You understand SEO and AIO well enough to turn expertise into durable discoverability.
  • You use AI daily for research, production, repurposing, automation, and analysis. You can show the workflows, not just name the tools.
  • You are an exceptional English writer who can make technical, regulated infrastructure clear without making it bland.
  • You are hands-on. You write, publish, test, measure, and improve your own work.

Nice to have: Experience in energy, fintech, compliance, infrastructure software, or another technical B2B market.

What We Offer

  • Category-level ownership. You will shape how Soldera and the market around it are understood.
  • Direct access to the work. Work with founders, product builders, traders, policy experts, producers, and corporate buyers.
  • A serious AI environment. We already use agents and automations across the company. You will have room to build on them.
  • Competitive salary and stock options. Your package will reflect the scope of the role and the value you create.
  • Based in Tartu. This is a full-time, hands-on role working closely with the team.

How to Apply

Send your CV or LinkedIn profile and proof of work.

Email stenver@soldera.org

Subject: Founding Marketer - [Your Name]

In the email: Show us one distribution system, SEO/AIO programme, or AI-first marketing workflow you personally built. Explain what you owned and what changed because of it.