Senior Content Marketing & SEO Lead

Make Soldera the Trusted Answer for Renewable Energy Compliance

Soldera is the infrastructure layer for renewable energy certificates. We connect more than 6,000 power plants with 700 customers and handle the registry access, issuance, matching, settlement, and reporting between them. We are growing quickly. Marketing now needs to keep up.

The bottleneck is not ideas. It is turning technical registry rules and compliance questions into accurate, useful content at a pace the market notices.

This is not a broad brand or campaign-management role. You will own research, writing, SEO, and editorial quality. You will also build the system that lets us produce more without publishing generic AI copy or making expensive factual mistakes.

The Mission

Make Soldera the most useful and trusted source for anyone trying to understand renewable energy certificates, registry access, and Scope 2 compliance in Europe.

What You Will Own

• Write authoritative content. Produce articles, regulatory explainers, landing pages, market comparisons, customer stories, and case studies.
• Own the SEO roadmap. Find the questions producers, energy companies, and corporate buyers ask before they start looking for a provider, then earn those searches.
• Turn expertise into useful answers. Interview customers and Soldera's product, trading, and registry specialists. Explain what they know in language people can understand and act on.
• Protect editorial quality. Verify claims against primary sources and work with internal experts when a subject needs legal, regulatory, or product review.
• Build an AI-assisted content workflow. Use AI for speed, but keep research quality, sourcing, judgment, and final copy firmly human-owned.
• Get more from every strong piece. Repurpose it for LinkedIn, newsletters, sales material, and other channels instead of treating every format as a separate project.
• Set the editorial standard. Guide freelancers or junior writers as the team grows. You remain accountable for what goes live.
• Measure commercial results. Track rankings, qualified organic traffic, conversion, and content-influenced pipeline. Volume matters, but useful business results matter more.

What Good Looks Like After 90 Days

• You have interviewed our commercial, product, and registry teams and several customers, and can explain what each audience cares about in their own language.
• We have a clear search and editorial plan based on commercial priorities, not a pile of keywords.
• The first high-value content clusters are live, key pages have been improved, and performance has a clean baseline.
• A weekly publishing process is running, with named sources, fact-checking, and review built in.
• Sales uses your work because it answers real customer questions and shortens explanations.

Who You Are

• You have at least 4-5 years of hands-on B2B content marketing and SEO experience.
• Your portfolio includes difficult subject matter: energy, fintech, compliance, insurance, cybersecurity, legal, tax, supply chain, or another regulated industry.
• You are an exceptional English writer. You can explain a technical mechanism without flattening the details or hiding behind jargon.
• You can show content that ranked, generated qualified demand, helped close business, or changed how a company was understood.
• You still like doing the work. You can research and write, not only manage an agency or calendar.
• You use AI every day, but you know where it fails and how to catch those failures before publication.
• You are comfortable building the process while delivering the output. There is no mature content machine waiting for you.

Useful, not required: Renewable energy, electricity markets, EACs/GOs, or Scope 2 reporting experience; multi-country SEO or localisation; or experience building expert-led editorial programmes and managing specialist writers.

What We Offer

• Real ownership. Own Soldera's content strategy, SEO, and editorial operation.
• A high-performance team. Work directly with the founders and experienced operators from Bolt, Wise, LHV, and Sixfold. We are a lean team that moves quickly and expects everyone to raise the bar.
• Competitive salary and stock options. Your package will reflect the scope of the role and the value you create. The options mean you share in the upside you help build.
• Direct access. Work with the founders and the experts closest to the market.
• Tartu preferred. The work depends on frequent access to the team. We can consider remote candidates who are unusually strong for the role.

How to Apply

Send your CV or LinkedIn profile, plus three examples of work you personally researched or wrote. At least one should explain a complex or regulated topic. For each example, tell us what you owned and what changed because of it.

Please also include a short description of how you use AI in your content process and how you check its work.

Our process is portfolio review, a first interview, then a short research and writing exercise followed by a second interview.

Email stenver@soldera.org

Subject: Senior Content Marketing & SEO Lead - [Your Name]